An established industry expert in the digital and mobile space in Africa, Lynette is recognised as one of the top 30 most influential women in SA digital marketing, a Regional Business Woman of the Year 2018 Finalist (run by the Business Women's Association of SA) , 2018 Female Role Model in Tech National Winner (SA) and 2018 People's Choice Winner Regional Winner in Southern Africa (Southern African Startup Awards). She has also been recognised by Fast Company in 2018 as one of the most creative people in business. In previous years she has also been a winner of numerous app development awards both locally and internationally.
With over 20 years of experience in the tech, digital marketing and mobile solutions space, Lynette co-founded specialist mobile solutions consultancy Useful & Beautiful and has a passion for creating great customer experience that harness the power of mobile and digital to help businesses achieve their omnichannel goals.
Lynette is a sought-after tech speaker, and has spoken regularly at a variety of local and international tech conferences and is frequently quoted in publications throughout Africa. She also served on the judging panel for the EduTech Africa, AfricaCom and World Retail awards, West Africa Mobile Awards and Mobile Marketing Association. She also serves on various advisory boards globally. She has also recently produced the "Moving to Mastery Conference : Women In Tech and Digital Conference" #WiTandDig19 in collaboration with Women In Tech ZA in Cape Town and Gauteng that featured all female speaker-line, but was targeted for both men and women already in the tech and digital space, looking to master their skills. This event was unique and received much praise for its authenticity in showcasing great lineup of true female role models who are doing amazing work in SA and was both inspiring and educational to all.