Joelle Frijters co-initiated Inspiring Fifty and is also the co-founder of advertising technology company Improve Digital. Since its founding in 2008, Improve Digital grew to a €125 mln revenues and over 200 employees. Frijters is an active person in the technology sector as a speaker, commentator and advisor on topics ranging from entrepreneurship, digital media to innovation.
Frijters is a guest lecturer on the MBA Entrepreneurship course at IESE Business School from where she holds an MBA degree. She’s an active board member on various boards, coaches start-ups and is a jury on the annual Deloitte Rising star Awards. Prior to becoming an entrepreneur, Frijters spent many years at larger companies such as Microsoft and KLM, always in the field of technology and data driven marketing.