Samantha Perry has worked both as a journalist and PR professional in a consultancy and full-time capacity over the past 20 years. As a journalist, she covered the ICT sector for the likes of Computing SA (editor), ComputerWeek, and Brainstorm magazine (editor). In her capacity as a PR professional and consultant she has worked with listed and multinational organisations such as Striata, Google, Telkom, MTN and Dimension Data. She has a Masters degree in ICT Policy and Regulation and runs an initiative called WomeninTechZA, which aims to bridge the gender diversity gap in the tech sector. She currently serves as the Johannesburg Agency Lead for public relations and integrated marketing agency Irvine Partners.